What evidence do we have that there is a public demand for healthy oils? Coconut Oil, premium quality edible oils, Omega 3's, all need their story to be told to build demand. These are oils for healthy eating. People require these oils for optimal health.
Pay now or pay later There is no such thing as cheap. Quality costs, and eventually I'll pay the price. Defer it, and the interest due makes it really expensive. This is true for food, as it is for everything else. How much does 5 years with cancer really cost?
There are fads in natural foods The core is, I need to improve my inputs.
The medical establishment knows bandaids Statins are not a solution, they're a bandaid. They are a treatment of the symptoms, not the cause. Treating symptoms causes problems, and doesn't solve any. If your doctor treats symptoms, run. Find another doctor. You aren't going to get any healthier under his/her care anyway....